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วันจันทร์ที่ 19 มีนาคม พ.ศ. 2555

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วันพฤหัสบดีที่ 15 มีนาคม พ.ศ. 2555

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วันอังคารที่ 13 มีนาคม พ.ศ. 2555

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MTV has fluttered quite a few feathers apart from music. The cult music channel actually fast won over the audience with the television program- Rob and Big show. A television review went to the extent of suggesting that the show was among the best three shows ever in the history of television. Now this may have been a personal assessment but certainly adds a lot of salt to the credibility of the reality show. The review gave it 3 out of 5 stars, comparing it to the highly-ranked "Real World Sydney."

With the ever increasing popularity of the show, marketers started to force in merchandise related to it. Big black hats and Women apparels were released; needless to mention that they sold like hot cakes. Marketers are still busy counting the blessing.

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Rob- 34 year old Rob was born in Kettering, Ohio. He has relocated to California and lives in Hollywood with Big and Meaty; his English bulldog. Professionally Rob is a skateboarder and has penchant towards the adrenalin raising facets of excitement.

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EA sports had launched a radical video game called "Skate". A character for the game was based on Rob.

Big- Christopher Boykin, known all over as "Big Black" shot to fame appearing alongside Rob Drydek for the show. He has assumed the name Big Black owing to his outrageous proportions of height and weight. He has been a member of the U.S Navy; quite a reverential designation to boot home. He has also rapped with other group members for "Chunky Boyz". Black received great adulation for his role in the film "The DC" released in 2003. The film essays Christopher's tirades in pushing off other security guards after being hired by Rob.

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วันจันทร์ที่ 12 มีนาคม พ.ศ. 2555

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Book Excerpt: Pete and Ole (A Horse Story)

Dad finished pouring a cup of coffee and gathered a handful of oatmeal cookies from the rows spread out on the cutting board to cool. After Mom baked bread or cake, or when Loretta baked cookies or pies or bars, they pulled the cutting board out from its slot beneath the kitchen counter and used it as a place to set the pans they had taken out of the oven. And then the cutting board stayed pulled out until the baking had cooled. My mother also used the cutting board to slice bread, of course, which anybody could see by the dozens of thin lines scored into its surface from the sharp knife edges.

I helped myself to two cookies and sat by the table next to Dad.

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"It's no wonder I have to bake cookies every time I turn around,"Loretta grumbled. She frowned and tried to look fierce and grumpy, but it didn't work. It never did. With her dark curly hair and smiling blue eyes, she was too pretty to look fierce and grumpy.

Book Excerpt: Pete and Ole (A Horse Story)

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Dad shrugged and picked up another cookie. "Can't help myself. These cookies are awwww-ful good."

Loretta often baked cookies on Sunday afternoons, and she was in the middle of making a triple batch of oatmeal. She would take some of the cookies with her when she left for her apartment later today.

"What's that book about?"Dad asked, pointing at the book I had laid on the table before getting my cookies.

I finished chewing a bite of cookie. "There's this girl who goes out West to visit her cousins for the summer,"I explained. "They give her a horse to ride, and it has a brand. She thinks the brand is weird because she's never seen one before."

"Pete had a brand you know,"Dad said, dipping a cookie into his cup of coffee.

"Pete had brand?"I said.

"Sure did,"Dad replied.

Pete and Ole, the last team of workhorses my father owned, had been gone from our farm for quite a few years by the time I was born. I didn't think Pete was such an unusual name for a horse, but Ole was a Norwegian name, and I could not figure out why the horse would have a Norwegian name. Mom was Norwegian. Dad was not. But my father had been the one who worked with the horses and fed them and took care of them, and it seemed unlikely to me that my mother would name the team. One time I had asked Mom how 'Ole' was spelled. Since it rhymed with 'holy' I thought it was probably 'O-l-y.' But Mom said no, that Ole was spelled 'O-l-e.'

"What did Pete's brand look like?"I asked.

I loved to watch Westerns on television. I knew that brands were markings burned into the hide of a horse or a cow with a hot iron so the ranch owners would know which animal belonged where if they got mixed up on the open range, and that when it came time to do the branding, every ranch hand had to pitch in and help -- sort of like haying time on our farm where sometimes even my big sister became a tractor driver.

I was hoping the brand would be something interesting like a Circle Bar D, or a Double B, or a Triple R. The brands in the Westerns on television were like the name of the ranch. If the ranch was Circle Bar D Ranch, then the brand was a circle with a 'D' in the middle and a line over the 'D.'

"Pete's brand was nothing special,"Dad replied. "Only a little squiggly mark on his hip."

"But Pete and Ole weren't really workhorses, were they?"I asked as I nibbled the edge off another oatmeal cookie. I knew all about the workhorse breeds from reading the H volume of our World Book Encyclopedia set. There were Clydesdales and Belgians and Percherons and Shires.

"Nope,"Dad said. "Pete and Ole were just ordinary horses."

"What color were they?"I asked, although I already knew the answer to that question.

"They were brown,"Loretta said.

"Yes, they were brown horses,"said Mom, who had come out to the kitchen a minute ago.

"But what kind of brown?"I asked.

I knew horses could be many different colors of brown: sorrel (a reddish brown), chestnut (a darker brown), bay (reddish brown with a black mane and tail), roan (also a reddish brown but with white hairs mixed in), dun (yellowish brown with a dark brown stripe along the spine), and buckskin (a light brownish beige).

"I guess you could say they were sorrels,"Dad replied.

"They still looked like plain old brown horses to me,"Mom said.

"Would you like a cookie, Mother? And some coffee?"Loretta asked.

"Yes, please,"Mom replied.

My sister put a cookie on a small plate and poured a cup of coffee for Mom.

I glanced at Dad. He was grinning.

"What's so funny, Daddy?"I asked.

"I was just thinking about Pete and Ole. Pete was thin and kind of nervous. Ole was fat and slow. When I hooked them together, I had to be careful about saying 'gid-up' and slapping the reins, because Pete would take off like he'd been shot out of cannon."

"What would Ole do?"I asked.

"Not much,"Dad replied. "Not any more than he had to. Ole didn't want to move that fast. It didn't matter how many times I slapped the reins, he'd hang back, and if we were plowing or something like that, it meant Pete was doing most of the work. I think Ole figured he was just out for a walk. Or to keep Pete company."

My mother took a sip of coffee and set the cup on the table. "I was always surprised you ever got any work done with those two,"she said.

I turned toward Dad again and nibbled some more off the edge of my cookie. If it had been left up to me, I would have eaten half the batch by myself this afternoon. But I knew Mom wouldn't like that, and plus, if I ate so many cookies now, I wouldn't have enough during the week while Loretta was at her apartment. Eating the cookies reminded me that Loretta would come home again on the weekend. I missed my big sister when she was gone.

"How did Pete and Ole get their names, anyway?" I asked.

"See, there were a lot of Norwegians around here back then,"Dad said. "Not like now, where people say they're Norwegian because of their folks, but real Norwegians, people who came from the old country."

Dad reached for his coffee cup. "They had this newspaper that was written in Norwegian. I couldn't understand a word of it, but Nels could."

Nels was my mother's father, and I knew he had died many years before I was born.

"And in this newspaper,"Dad continued, "they had a comic strip. The characters' names were Pete and Ole. Nels would read it and laugh, and so would Sigurd if he happened to be over here. And then I'd ask what was so funny, and they'd tell me what Pete and Ole were doing that week."

Sigurd was Mom's uncle.

"Did you like Grandpa Nels, Daddy? And Uncle Sigurd? Were they nice?"

I could remember Uncle Sigurd. He had died when I was five years old. He had lived in town, and I would go with Loretta to bring him out to the farm to eat Sunday dinner with us.

"Yeah,"Dad said, "Nels and I got along fine. Same with Sigurd. They were both nice guys. I used to cut pulp with Sigurd. When Ma got polio, Nels helped me take care of your brother and sister."

"But what about the comic strip, Dad?"

"The characters were always getting themselves into one situation or another, and so, when we got this team of horses, I thought it sounded like good names for them. Turned out to be accurate, too, because Pete and Ole were always doing funny things."

Dad went to the stove to fill his cup and came back to the table with another handful of cookies. If it was one thing Dad liked, it was sweets, but he said he couldn't understand it because the Norwegians were the ones who were supposed to like sweets, and his father came from Scotland and his mother came from Germany. He figured that liking sweets must mean lots of Norwegian had rubbed off on him, seeing as he had lived around them for so long.

"What else do you remember about Pete and Ole?"I asked.

Dad dipped another cookie into his coffee. "When I worked at the canning factory,"he said, "I didn't have time during the week to fool with the horses."

For as long as I had known my father, he had been a farmer, and I had a hard time picturing him at work in a factory.

"Why were you working at the canning factory?"

"We needed the money,"Mom said.

"But what about Pete and Ole?"I asked.

"All week long while I was at the factory, they'd stand around, eating. Getting fat. Doing nothing. When I was home, I'd walk out to the pasture to see 'em. And there they'd be. All over me. Nuzzling my arm. Nudging my cap. Following me around like big puppy dogs."

He reached for another cookie.

"Although,"Dad continued, "it was a different story entirely if I wanted to get some work done."

"Then what happened?"

"They'd take one look at me -- and they'd run!"Dad recalled. "Tails in the air. Kicking up clods of dirt. They'd gallop around and around the pasture. You'd think they were race horses instead of workhorses."

My sister pulled another cookie sheet out of the oven. "I remember that,"she said. "Especially the part about them kicking up big hunks of dirt when they ran away."

"How'd you ever catch them?"I asked.

"Oh -- once they got it out of their system, they'd settle down,"Dad said. "Then they'd let me catch them just as nice as you please."

My father rubbed his ear. "You know, sometimes I thought it seemed like Pete and Ole missed me when I was gone all week."

"Thenwhy did they run away?"

"That's a horse for you,"Mom said. "You can't get a hold of them when you want them."

"Horses are smart that way,"Dad said. "They know the difference between when you want to catch 'em for work and when you're only coming out there to see them."

"Pete and Ole must not have liked working,"I said.

"Actually,"Dad said. "I don't think Pete and Ole minded working. Everybody likes to feel useful, you know. It's just that it was a trick they enjoyed playing."

"Sort of like a game?"

"Exactly like a game,"Dad replied.

He picked up his coffee cup, saw that it was empty, and stood up.

"And then, too, there was that time Loretta and Ingman took Pete and Ole for a ride,"he said, as he headed for the coffee pot.

"You want some more coffee, Ma?"he asked.

My mother held up her hand, as if to say 'no,' but then thought better of it. "Maybe a half a cup,"she said.

I turned toward Loretta. "How come you were riding the horses? Were you going out to get the cows?"

My sister ran water into the cookie batter bowl. "I don't remember why we decided to take Pete and Ole out for a ride,"she said. "Ingman rode Pete because he liked to go fast. I liked Ole because he was slow."

"What happened?"I asked.

"When we came to a tree, Ole was much too lazy to go around, so he walked right under it,"Loretta said.

"Then what?"I asked.

"A tree branch knocked me off,"Loretta said as she started to put the cooled cookies into a canister.

"How come you didn't duck?"

"Duck?"Loretta asked, turning to stare at me. "I was too scared to think about ducking."

"Why were you scared?"

"Ole was a big animal."

"Did he run away after you fell off?"

"Oh, no. He just stopped and stood there."

"How come you didn't turn him away from the tree?"

"Me? Try to turn that great big thing?"Loretta asked, looking horrified at the very thought.

Turning was easy. You pulled on the rein in the direction you wanted to go. That's what I did with Dusty.

"Wasn't it fun to ride the horses?"I asked.

If Pete and Ole were still here, I knew I would want to ride them every day. When it came to the workhorses, I was jealous of Loretta and Ingman because they had known Pete and Ole personally.

Loretta turned toward me and shook her finger. "I've never ridden a horse since then,"she declared, "and I haven't wanted to, either!"

Dad sat back in his chair and crossed one leg over the other. "And then there was the time Pete and Ole came home all by themselves,"he said. "Some people we know wanted to use them during the week while I was gone at work. Pete and Ole came home, in the middle of the night, all by themselves."

"By themselves?"I said.

"But nobody knew it,"Mom said, "not until Loretta and Ingman came home from school the next day."

"Why not?"I said.

"Because they stayed behind the barn, where I couldn't see them,"Mom said.

"When Ingman and I were on our way back from school and got over the hill, we could see them behind the barn,"Loretta explained. "We hurried the rest of the way home because we wanted to know why Pete and Ole were back so soon."

My mother shook her head. "When they came in the house and said Pete and Ole were behind the barn, I thought they were seeing things."

"I guess Pete and Ole didn't want to be someplace else,"Dad said. "They wanted to come home. They traveled quite a few miles to get here, too."

He sighed, and a far-away look came into his blue eyes. "Yup--Pete and Ole were quite the pair. . ."

"What happened to them?"I asked.

"I sold them,"Mom said.

"You what?"

"Sold them. While your father was away at work."

"Why?"I said.

"Oh, it wasn't as bad as it sounds,"Dad said. "By that time we had a tractor, and we really didn't need the horses anymore."

"But your father couldn't stand to see them leave. So, I told the guy he had to take them before my husband came home from work,"Mom said.

A lump rose in my throat. I knew how I would feel if I came home from school one day and found out Dusty was gone.

"What happened to Pete and Ole after that?"I asked.

"Don't know," Dad said. "Didn't see nor hear anything of 'em. It was so long ago now, I'm sure they're both dead."

Later that evening while we were doing the chores, in between carrying milk to the milkhouse for Dad, I got Dusty out of her stall and tied her in the barn aisle so I could brush her.

"Well, Dusty, are you enjoying getting brushed?"Dad asked.

He had finished putting a milker on a cow and had come over to see my pony. At the sound of his voice, Dusty turned her head toward him.

"You're a good girl, aren't you,"Dad said as he rubbed her forehead.

Dusty's forelock had not grown back much yet after her haircut last fall when it was full of cockleburs. Instead of a thick, white foretop hanging down between her eyes, it was a clump of bushy white hair sticking up between her ears.

Dad stopped scratching Dusty's forehead, and she pushed her nose under his arm and nudged him hard enough to make his arm bounce up and down.

Dad laughed and patted her neck. "You're as bad as Pete and Ole. Do you know that?"

"Daddy?"

"What, kiddo."

"Do you wish Mom hadn't sold Pete and Ole?"

Dad didn't say anything for so long that I thought he wasn't going to answer my question. Instead he stroked Dusty's velvety brown nose with one calloused hand. When he turned to look at me, my father's blue eyes had lost their usual twinkle.

"I would have liked to keep Pete and Ole forever,"he said. "They were my friends."

Before I could think of another question to ask, he turned and walked back to the cow so he could check on the milker.

I put my arms around Dusty's neck and buried my face in her thick hair. Dusty's reddish brown winter coat felt as soft as the fur trimming on the winter boots my sister wore when she was dressed up for work or for church. Dusty's dapples, I had noticed, were not nearly as easy to see during the winter when her hair was longer. I took a deep breath and held it. If I lived to be four hundred years old, I would never grow tired of the smell of horses.

"Smells good, don't she,"Dad said.

I looked up and saw that he was taking the cover off a full bucket of milk.

"Daddy, I'm sorry you didn't get to keep Pete and Ole."

Dad put the cover on an empty milker bucket. "It's all right, kiddo,"he said. "That was years ago. Water under the bridge, as they say."

My father's words said it was all right, but I could tell by the way he said it that it was not -- not really.

And even though I knew Pete and Ole had both probably died years ago, I couldn't help wishing they were still alive so I could find them and bring them home again.

Pete and Ole

From the book: "Cream of the Crop (More True Stories from a Wisconsin Farm)" by LeAnn R. Ralph (trade paperback; October 2005; 190 pages; .95; FREE! shipping) -- http://ruralroute2.com

"Highly recommended reading" -- The Midwest Book Review

"(Cream of the Crop) was extraordinary from the first story to the last. I laughed, cried and sighed at the way you bring the emotions of people and animals to the page." (R.S. -- Clintonville, Wisconsin)

Book Excerpt: Pete and Ole (A Horse Story)

วันอาทิตย์ที่ 11 มีนาคม พ.ศ. 2555

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Hold the fate of the "universe" right in the palm of your hand with our Star Wars Legacy of the Darkside Action Figure 2-Pack - Pre-Cyborg Grievous to General Grievous! These two highly detailed figures each represent one phase of one crucial character in the Star Wars film saga. Your Pre-Cyborg Grievous figure begins his journey as powerful fighter, wielding his blaster accessory against his enemies. Your General Grievous figure is who he becomes after the character has been "re-built". Join these two in a team that could never come together in the movie theater - but you can make happen anytime, right in your living room!

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วันอังคารที่ 6 มีนาคม พ.ศ. 2555

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วันจันทร์ที่ 5 มีนาคม พ.ศ. 2555

An Overview of How to Join the US Army

Some people don't understand how to join the U.S. Army or have any idea of the joining process. You don't have to be a U.S. naturalized born citizen or have any special education to enlist. It is not too difficult to join as one may think it seems to be but if you're willingly to go through the process with the recruiting station then you're ready to join.

1. Visit Your Local Recruiting Station

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Joining the army begins with you visiting your local recruiting station. An active duty recruiter will help you with the process of getting started with your minimal efforts. You just need to be a pre-qualified candidate who meets eligibility requirements such as age, citizenship, education, weight, physical fitness and pass a background check. You will also have to provide some documentation for the recruiter to verify and authenticate who you are.

An Overview of How to Join the US Army

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2. Taking the Armed Services Vocational Aptitude Battery test

The second step for you is to take the Armed Service Vocational Aptitude Battery test which consists of arithmetic reasoning, paragraph comprehension, word knowledge and mechanic. You can find practice books at your local library, college campuses, high school or order them online. Studying for the Armed Service Vocational Aptitude Battery test will increase your chances of having higher test scores and career opportunities available to you. Also, if you score above the 90 percent passing rate, then you are eligible for an enlistment bonus up to ,000 dollars.

3. Visiting the Military Entrance Processing Station

The third step for you is to take your full physical examination done by an army doctor. Your recruiter will schedule an appointment for you to visit the military entrance processing station. You won't be able to enter the facility without someone who has a security clearance level. Your recruiter will take you to a nearby hotel for you to spend the night. You will have to wake up early the next morning to be bused to this facility. The army doctors will check your hearing, vision, weight, blood, urine, genitals and also ask you to perform some exercises.

4. Selecting an Military Occupational Specialty

The fourth step is visiting an army counselor who will assist you in selecting your military occupational specialty. The army counselor will list military specialities determined by your Armed Services Vocational Aptitude Battery test scores. After you've picked your military specialty, then you will sign your contract and swear in using your right hand.

5. Review Your Contract and Shipping Out to Boot Camp

The fifth step is for you to go back to the recruiting station and review your contract with your army recruiter. The recruiter will explain everything that you've agreed with the army counselor such as bonuses, military specialty, shipping out date and benefits. Once your recruiter has finished discussing your contract, your final step is shipping out to basic combat training. Your recruiter will again pick you up for your last ride to hotel. You will spend another night to be bused to the military entrance processing station and await for your next transportation, either by bus or airplane travel to basic training.

An Overview of How to Join the US Army

วันเสาร์ที่ 3 มีนาคม พ.ศ. 2555

Keep Driving Out of the Recession by Focusing on Productivity

As a self employed Human Resources (HR) practitioner with 15 years experience, I was recently advised by a business owner that they would never use HR as there was no value in it. Well I trotted out the usual arguments about 'preventing employment disputes', and 'your most expensive cost centre'. But there were adamant, they could not see the value in using an HR professional.

Well, as a committed HR professional (and Scottish born Red-head to boot), I was not going to rest until I had proven to them the value of HR. And that is how the following analogy came about.

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1. You need to pick the right model - the sports car looks very pretty, but isn't much good if you need to tow the trailer
2. You need to steer them in the right direction otherwise they go off track, and ultimately are liable to crash
3. You need to service them regularly, or performance will deteriorate
4. A specialist mechanic (or HR Manager) will have much greater success at fixing issues properly than the enthusiastic DIY'er
5. Trade-ins can be very costly if you haven't done steps one to four properly

It is true that the wage spend is the single biggest cost centre in virtually any business. Therefore, HR professionals can have a major impact on the bottom line of the company simply by ensuring that the right models are picked, the steering mechanisms are effective, and the servicing is done properly.

One of the most significant ways HR can impact the bottom line and help keep the momentum going to get out of the recession is through focusing on productivity. Based on international studies, there are seven key drivers of workplace productivity:

1. Building Leadership and Management
2. Creating Productive Workplace Cultures
3. Encouraging Innovation and the Use of Technology
4. Investing in People and Skills
5. Organising Work
6. Networking and Collaboration
7. Measuring What Matters

Well just in case you hadn't spotted it, there is only one thing on that list, Encouraging Innovation and the Use of Technology, which is not under the direct influence of HR.

1. Building Leadership and Management

HR has significant impact in this area by:

o Ensuring that you have correctly defined the competencies required for the leadership roles in your business
o Ensuring that the leaders have the tools necessary to do their jobs effectively.

Whenever you start recruiting for a position, or are looking at how to increase an incumbent's effectiveness in a role, particularly a leadership position, you need to clearly understand the competencies required to do the job. For example, a Finance Manager needs the skills to do accounts, but also needs the competencies of Leadership; Delegation; Attention to detail; Ability to contribute to the strategic direction of the company etc.

All too often I see a great operative being promoted into a management position. As a manager it is very useful to have a good understanding of what your team do, but, ultimately, the role of a manager is to quite different. Managers are required to monitor everyone's progress, identify where the collective effort should be focused, steer everyone in the right direction etc. Unfortunately, this is out with the comfort zone of many operatives, and as a result they may have been a great operative, but are often only an average manager.

By 'defining the right model' up front then you will have a far great degree of success at selecting the right person through an interview process. You will also be able you to identify an individuals development needs (we all have them) to turn them from an average manager into an excellent leader.

2. Creating Productive Workplace Cultures

Bonus schemes to drive the right behaviour and Performance Appraisal system that are user-friendly and add perceptible value are major tools in creating productive workplace cultures.

Unfortunately bonus schemes are often not actually encouraging the behaviour which will create the desired outcome. For example, a bonus scheme that focus's purely on turnover, but ignores profitability will result in lots of sales, but often at discounted rates. You need to clearly understand what actually generates the desired results, and reward that. For example, customer service is rarely seen in bonus schemes, but more often than not excellent customer service is the key to retaining existing clients and getting their referred business.

I often hear managers describing Performance Appraisal systems as an onerous paperwork task, which just wastes their time. It is the job of HR to:

o Critically review any systems and eliminate any negative connotations
o Provide an easy to use, clearly value add, system
o Understand any underlying reasons behind why a system is not being used, and take action accordingly.

Frequently the 'problem' with the system has more to do with a manager's reluctance to have a 'courageous conversation'. Remove the fear through training and support, and you will often see a significant change in the outcomes.

A robust tailor-able Bonus scheme, easy to use Appraisal documentation, and 1 to 5 definitions of 20 different competencies are available to download from http://www.hrtoolkit.co.nz .

3. Encouraging Innovation and the Use of Technology

Though this may not be under the direct remit of HR we can certainly influence this by recruiting the right people and putting in place systems to encourage the right behaviour.

4. Investing in People and Skills

Supporting managers in doing this effectively is the basic fundamental function of any HR professional.

5. Organizing Work

The purpose of an organization structure is to enable communication flow and minimise cross-over between roles. Everyone within an organization needs clearly defined roles, and clear delineation around when tasks pass from one person to the next.

Duplication of work has a significant impact on productivity. Therefore, if the delineation between roles if not clear, you end up with two people repeating the same task which wastes time and decreases productivity.

The actual cost of such duplication can very quickly add up:

5 minutes per day X 5 days X 52 weeks = 1,300 minutes per year (21.7 hours)

6. Networking and Collaboration

Providing opportunities to network is not just the responsibility of the Social club, or the sales team. Training days can be a great opportunity to get representatives from different departments working together.

The opportunities for external networking and collaboration can also be influenced by HR through:

o Encouraging it through the appraisal systems,
o Defining jobs that include a requirement for networking, and not just for sales jobs,
o Creating a culture where you pay for staff to attend networking events, as opposed to criticising them for 'skiving off early' to attend such events.

7. Measuring What Matters

See comments above under section 2. This is absolutely critical to the success of any business.

So what is the value of HR?

HR is the difference between a group average employees filling in their day, and a group of enthusiastic, productive team members wanting to do the best for you and your business.

So help make sure the world keeps going the right way out of the recession by driving your productivity.

Keep Driving Out of the Recession by Focusing on Productivity

วันศุกร์ที่ 2 มีนาคม พ.ศ. 2555

Where Ebooks Come from: The EzineArticles Cabbage Patch and AIM Stork Delivery

Rosie O'Donnell and Barbara Walters spin-offs come to mind, when old friends get together for an evening of conspiratory inspiration and discussion of article marketing for their business sites. A conversation that at one time might have included whispered IM's "girl talk" about who's husband was the world's worst cad, have evolved to business value discussions about how to market articles, a website, or better yet - how to create a new niche market and profitable business. The miles between the instigators of this article have never slowed down their friendship or business development and communications. AOL Instant Messaging, Chat Rooms, and Communications Forums provide ample space for working through developmental stages to profitability.

Article Marketers with Expert Status on EzineArticles.com, these two focus their words to promote business and profitability. Professionalism becomes the talk of the moment as Laura McDonald of http://www.paralegalsecretary.com and Jan Verhoeff of http://brandyourmarket.com discuss what sells online and what doesn't. Experience counts when marketing product and meeting the needs of online clients and associates. After several hours of pondering around the ezinearticles cabbage patch, the AIM Stork solution became an outline and the results were penned - delivered just in the nick of midnight.

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1. High Interest Article Titles Evolve Into Marketable Ebooks

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When an article title is viewed several hundred times, the article gets attention and scrutiny to determine serviceability in other ways. Can it be marketable as an ebook? If the title has viable content, the ebook is coined and outlined, although the title may change substantially - the basic idea is conceived.

These articles may or may not have been written by those reviewing the titles. The value in the titles may not be the actual title but the words and ideas they inspire.

2. Contrived Content Sparks The Giggles & Inspires

At midnight, almost anything can bring on a fit of giggles, even in 40-something professionals determined to behave appropriately. As titles are considered, they often get mangled into tear jerking fits of laughter and humorous antidotes noted for future reference. Oh the memories they create! And "Kick Butt Residual Income for Kick Ass Lawyers with Referral Marketing" may be the working title that sparks an idea. While it probably won't hit the book store with the same title, the vision of Cowboy boots and a Long Horn Bull in a court room can breed contempt into any Judges' Chambers and inspiration doesn't have to be professional.

Amid the chatter and the giggles, serious content spawns viable value and ideas inspired for useful purpose.

3. Raw Clay Can Form a Pot

While most articles receive a cursory glance and flippant remarks, there are articles that collect into the stash as 'Possible Content" and none are completely dismissed as impossible. The value in raw article content may be in a phrase of words, a quote, or an unusual idea - sparked into a flame, or the article itself may become the foundation for an ebook. Ah - the burning ember...

Any writer can create content that inspires an article, because the article may need only a spark to light up an entire forest. The article that inspires an ebook, usually has more substance. Perhaps a Title that rocks the world socially, or intrigues a business mind. An idea conceived for one topic might inspire a completely new direction, given a different field of interest.

4. Tips, Steps, & How To Plot a Resource

Tips to accomplish a task result in steps to make it work. How to accomplish any given task can be broken into specific parts, and the ebook tells the story in resource format.

The idea is driven home in the Introduction of an ebook, formatted into a concept for which motivation and solution is required. The tips and steps to take organize the outline of the book, and design the format, while building substantial value on the Introduction. The ending summary presents the final How To Example and a valuable addition to any library is born.

5. Ebook Delivery includes Viral Marketing and Value

With the creation of an ebook, link inclusion and viral marketing options as well as Value become an issue to consider. Will the book provide actual value to the reader, can you charge a good price for the book? Will the book bring readers back to your site for further information?

The purpose of writing your book should be as clear and concise as the copy that fills each page. Without purpose and value your book has no meaning and won't sell.

Stamping your signature on the book tells people that you believe in the product you're selling and gives them an indication of the value you placed in the content. Some ebooks provide excellent material for bringing people to the sign up list, and create a foundation of networking for building those first important steps of a relationship between you and your reader. These ebooks are just as important as the ones that come with a price tag. All should provide viable content with value for the reader, otherwise you're wasting your time to write the book.

The creation of a concept is often fun and games, for most any writer, but the actual content is researched and proven through experience. All laughter and giggles aside, the value of an ebook should be evident.

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